A newspaper’s small social media success

I’ve been leading a task force of employees from various divisions of the Lexington Herald-Leader for two years, helping the company find its footing in the ever-changing maze of social media.

It has been a long slog, filled with lots of hurdles, but we’ve learned a lot along the way. I’ll post more about those lessons learned soon. For now, I just want to share one measure of our success.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s