A newspaper’s small social media success

I’ve been leading a task force of employees from various divisions of the Lexington Herald-Leader for two years, helping the company find its footing in the ever-changing maze of social media.

It has been a long slog, filled with lots of hurdles, but we’ve learned a lot along the way. I’ll post more about those lessons learned soon. For now, I just want to share one measure of our success.

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